Aashmeeta Sandhu is a seasoned media professional with extensive experience in programming and marketing. As the Director of Programming and Marketing at Jus TV, she plays a pivotal role in shaping the network’s content strategy and audience engagement.

With a strong background in media and communications, Aashmeeta brings a wealth of knowledge and expertise to her role. She is responsible for overseeing the selection and scheduling of programming, ensuring that Jus TV offers a diverse and engaging lineup of shows that cater to a wide range of audiences. Her keen eye for content and understanding of viewer preferences have been instrumental in driving the channel’s growth and success.

In addition to her programming responsibilities, Aashmeeta leads the marketing efforts at Jus TV. She develops and executes comprehensive marketing campaigns that enhance the network’s visibility and reach. Her strategic approach to marketing has helped Jus TV build a strong brand presence and connect with viewers across various platforms.

Aashmeeta’s passion for storytelling and commitment to quality content make her a valuable asset to the Jus TV team. She is dedicated to bringing innovative and impactful programming to the network, fostering a dynamic and inclusive media landscape.

Key Responsibilities:
Overseeing the selection and scheduling of programming.
Developing and executing marketing strategies.
Enhancing the network’s brand presence and audience engagement.
Collaborating with content creators and production teams to deliver high-quality shows.
Analyzing viewer data and feedback to optimize programming.

Professional Highlights:
Successfully launched several high-rated shows on Jus TV.
Increased viewership and audience engagement through targeted marketing campaigns.
Built strong relationships with content creators and industry partners.
Implemented data-driven strategies to refine programming and marketing efforts.

Host of Aaj Da Mudda:
Aashmeeta Sandhu is also the host of the popular show “Aaj Da Mudda” on Jus TV. The show focuses on current issues and events, providing insightful discussions and engaging with a wide audience. “Aaj Da Mudda” has gained significant popularity for its in-depth analysis and thought-provoking content.